Psychology of Car Colours
My wife has been reading loads of psychology books recently, partly because our daughter has taken a keen interest in this topic, but also, maybe half the reason is to understand me? I’ll leave the judgement up to you. Either way, I have therefore learnt a lot about psychology this week too. We have all gotten a bit hooked if I am honest, and I wont be surprised if we don’t get any visitors for the next few weeks out of fear we are analysing their every move!
You may think this is a pointless topic for my supercar blog, but there is a purpose I promise. After reading all these books it got me thinking about perception and our subconscious decisions we make.
So, what does the colour of your car say about you?
It is pretty obvious when you see a bright orange or lime green supercar fly past you what they want out of that car; to be noticed! But what about other more subtle colours?
If you are driving a white car, it is said that you want to present a fresh, young and modern face to the world. It is the colour of elegance and style. In my opinion, white is the colour of OCD and clean freaks. Keeping a white car white is almost impossible.
A red car represents a go-getter; a driver who wishes to achieve great status. A car that screams ‘look at me’ in a less brash and obvious way. This explains why a Ferrari deserves to be red.
The dark shade of power; the colour that makes a car luxury. It is a sophisticated colour that indicates power and importance. The colour is classic and timeless which is what gives cars a luxury and superior perception.
I bet you never thought silver would mean security and style? Me neither! Apparently, drivers of silver cars are high-class and are not afraid to show it, which kind of makes sense if you think about it.
Finally, I have found my own colour car. So lets see if it is correct; drivers of blue cars are known as being trustworthy and stable. Blue is a happy and practical colour which symbolises a nice stable family appearance. Couldn’t have asked for better really, could I? That will look good when I inconspicuously leave this page open for my wife to ‘stumble upon’.
I think I have covered all the main colours. At least, I want to end on that positive note. In my opinion, these are great for ‘ordinary’ cars but I like to see my supercars in red, orange, green and other outrageous shades. They wouldn’t be supercars without the wow factor.